Tag Archives: sales

geoffrey moore at texchange last night: how to get into a new market in a downturn

Geoffrey Moore, author of Crossing the Chasm, one of the most famous startup marketing books ever, spoke at Texchange Austin (AustinStartup blogged about it pre-event here) last night about selling to your first business customers as a startup with a new technology product.
His talk was great in my opinion, and was really insightful for me [...]