Category Archives: marketing

my comment on seth godin’s post “breakage”: be careful with your customers

September 13, 2008 – 3:47 pm

Seth Godin’s blog doesn’t seem to allow comments, so here we are.
I really like the theme of his most recent post, “Breakage“: you have to be careful with your customers.  You might go years upping prices bit by bit, then all of a sudden lose half your customers before you know it.  Massive swings like [...]

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umair to business: be sustainable

June 25, 2008 – 5:17 pm

Whenever Umair Haque, whom I’ve blogged about here before, saves up some thoughts and posts them and titles them a manifesto, people take notice these.  There’s Fred Wilson’s post from a couple days ago promising to really digest the suggestions; there’s Michael Lewkowitz, whom I didn’t know until today, and who sounds like a sharp [...]

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geoffrey moore at texchange last night: how to get into a new market in a downturn

June 19, 2008 – 10:36 am

Geoffrey Moore, author of Crossing the Chasm, one of the most famous startup marketing books ever, spoke at Texchange Austin (AustinStartup blogged about it pre-event here) last night about selling to your first business customers as a startup with a new technology product.
His talk was great in my opinion, and was really insightful for me [...]

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most thorough short guide ever to marketing a web company

April 23, 2008 – 5:13 pm

Dave McClure is behind this. He knows what he’s talking about, it’s clear from how much he’s able to say with such a short and digestible presentation. Sure it’s simplifies a few things and takes some shortcuts, but you have to when you’re trying to organize something as big and fuzzy as the [...]

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